Anything But Ordinary
REESE’S
Social
BRIEF
Reese’s wanted to update their Instagram feed, where possible, from an “Orange world” product-oriented content, to be more relatable to a Gen-Z audience in an Anything But Ordinary way.
Gen-Z are already Anything But Ordinary, we need to platform them and their interests with product included.
CREATIVE INSIGHT
SOLUTION
Use strategic Pillars which produce content core to the brand, its products and values, native to Gen-Z , their tone of voice and interests, and is reactive to trends.
CORE
Core was all about brand world, a strong lens on the product. With a high production value.
NATIVE
Native was all about prioritising a lens on Gen-Z, their interests and hobbies. Finding ways Reese’s fit into their Anything But Ordinary worlds.
REACTIVE
Reactive was all about having our finger on the trigger. To keep up with and reacting to micro or macro trends.