JOHN WEST
EAT STRONG. GO STRONG
Experiential |
Promotion | Instore
John West wanted a sampling & experiential activation that brought to life their new “Eat Strong. Go Strong” campaign.
EAT STRONG. GO STRONG.
FOS
We went in-store with a promotion to win a family gym membership when you powered up with John West Tuna.
SAMPLING/EXPERIENTIAL
For experiential and sampling we came up with the concept of a giant hamster wheel that could be powered by consumers as part of the activation.
