Soul Of Madrid

MADRI

Activation | Experiential


Launch Madri in the UK with a brand experience welcoming our on-trade customers and “Urban Explorer” consumers.

BRIEF


Urban Explorers enjoy all elements of urban culture.

CREATIVE INSIGHT


A clash of Urban cultures. Madrid x London. Brought to life through Street Art, Street Food & Street Music.

SOLUTION


AWARDS

Best Experiential close or near to POP - Bronze