In the summer of 2022 Reese’s set up camp at Boardmasters (UK) and Lollapalooza (DE) with their Reese’s Chill Lounge. A space for festival-crazed Gen-Zers to chill out and enjoy some sweet and salty treats and tunes. We had roaming brand ambassadors kitted out with their Reese’s cup sampling trays, DJS playing all throughout the day, and a cocktail bar serving Reese’s inspired cocktails.