SUNBITES

Golden Waves

Experiential |

Instore | Promotion |

GOLDEN WAVES

Sunbites wanted to bring their new ATL campaign into the BTL space.

CTA

We had a "Golden waves of crackling wholegrain taste" ATL KV but it lacked any CTA to shoppers. A simple switch of copy lead to “Taste Golden waves of crackling wholegrain”

WHICH WAVES ARE YOUR FAVE?

We further brought the campaign to life with sampling activations. Asking consumers, Which Wave Are Your Fave?

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THE LUNCH OCCASION

We identified lunch as a key occasion to activate. And took advantage with a sampling concept which asked you "Which waves are your fave" before issuing consumers with a MONP coupon to drive footfall to the store.

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SOCIALS

Lunch and the pre-lunch slump often bring a boost in social media use.

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DIGI 6-SHEET

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PROMOTION

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