Share The Warmth

QUAKER

Shopper | Promotion

In light of the cost-of-living crisis and rising use of heat hubs in the UK, Quaker want to help the nation the best they can.

BRIEF

In hard times we tend to look inward but community counts

CREATIVE INSIGHT

Donate and go deeper - encourage community, togetherness, and action through Sharing The Warmth.

SOLUTION

AWARDS

Best Environmental/Positive Impact Campaign – GOLD

Best Campaign (Food Category) – GOLD

GRAND PRIX AWARD

Best On-Pack – SILVER

Our promotion was kept simple. For each box of Quaker bought, a warm breakfast is donated, up to 2.5 Million bowls. These donations were split through various outlets in association with and guidance from Fareshare and Magic Breakfast.

PROMOTION

To achieve maximum impact in-store we developed a Shopper Toolkit with adaptive messaging and design at each POS.

SHOPPER TOOLKIT